Urban Bird Campaign | #birdfriendly

360 Non-Profit Ad Campaign, Ambient Media, Animated Commercial

Birds may ruffle our feathers, but this nationwide campaign for the Urban Bird Foundation educates the public about why birds are vital to cities. Hand-lettered typography and quirky illustrations gives urban birds a personality that creates empathy in the viewer. Media types include OOH ads, a commercial, an ambient installation, a microsite, and social media—which encourages folks to take the #birdfriendly pledge. Goofy illustrations, humorous copy, and a collaborative effort with Twitter reaches the city-dwelling folk in hopes of creating a healthier environment not only for the birds, but the people in cities.
Silver ADDY Award, American Advertising Federation of the Greater Lehigh Valley | 2023
AIGA Flux Honorable Mention in Social Impact Design | 2023


  • Concept and Research
  • Art Direction
  • Copywriting & Illustration
  • Animation





Artwork © 2023 Emma Pearl Smith. For educational use only.