Curiocity Subscription Box

Branding, Mobile App Design, Box Prototype

Curiocity is your insider subscription to discovering New York City without the touristy BS. Discover boundless flavor, art, and tradition delivered right to your phone every month. Using a dynamic logo and visuals inspired by Vignelli's 1972 subway map, this branding goes full circle with an in-depth branding guide. A custom welcome box was also prototyped and created from scratch, along with the design of mobile app screens for the digital subscription.
Graphis Honorable Mention, New Talent Annual | 2023


  • Concept
  • Branding & Design
  • Copywriting


This 38-page in-depth brand guide is the heart of the project. Have a flip through below!



© 2023 Emma Pearl Smith. For educational use only.